multi-channel marketing Archives

Multi-Channel Voting: A Combination of Electronic and Print Methods of Casting Votes Can Better Engage the Electorate and Improve Voter Turnout.

by UK Engage | Nov 8, 2013 | Electronic Democracy, Printed Election Materials

Integration: which channel is best for voters? There can be few who would argue that digital communication and marketing has not had a profound impact on existing business models. Indeed, the benefits are being recognised by election managers across the UK; as digital...

Multi-Channel Voting: A Combination of Electronic and Print Methods of Casting Votes Can Better Engage the Electorate and Improve Voter Turnout.

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